No one can do everything, but everyone can do something.
One person can make a difference. And everyone should try.
I alone cannot change the world. But I can cast a stone across the water to create many ripples.
Everybody loves an inspirational quote. They pick us up when we are down, comfort us when we are sad, and remind us of the bigger picture when we get caught in our daily lives.
And that’s why, when we see one that really resonates with us, we hasten to click on the good old 👍 Like emoji.
As we do, we feel a little surge of accomplishment and empowerment.
But then, unfortunately, we just go right back to whatever it was we were doing.
And that’s the problem.
Because the famous quote from Mahatma Gandhi says.
Be the change you wish to see in the world.
👍 Like the change you wish to see in the world.
The meaning is clear.
Don’t just like it, share it or applaud someone else for doing it.
Go out there and do something that is going to make a difference in the world.
Right now, this philosophy needs to be the moral compass guiding the actions of all businesses, from billion-dollar conglomerates to sole traders and freelancers.
Because right now, in the midst of this pandemic, is when consumers are demanding action.
And sure, they might be crying out for products like toilet paper and hand sanitiser, but there is one product that they want even more.
Made of good old fashioned decency, goodwill, compassion, empathy and altruism.
Fortunately, it’s free and stocks are inexhaustible.
All your business has to do is start supplying it.
So don’t wait until next week or next month. Your business needs to be seen to be responding to the crisis right now.
Some of the world’s biggest companies have mobilised incredibly quickly to help combat the pandemic, offering humanitarian aid, financial assistance, free products and manufacturing expertise.
But what is equally amazing are the ways in which smaller businesses are also standing up to be counted.
And whilst some lack the financial clout and manufacturing capabilities of big multinationals, they more than make up for it with innovation, inspiration and heart.
Online ordering platform, Order Up! and mobility startup Bolt Bikes are offering an immediate, cost-effective solution for Australia’s hospitality industry to stay operational during this time of uncertainty.
Arthur Clive’s Bakery Café is offering free home delivery as bread shelves empty in major supermarkets.
A copywriter in Cornwall is creating shareable postcards which people can use to help elderly or infirm neighbours affected by the Covid-19 pandemic.
U.K fitness coach, Joe Wicks, has become the nation's very own PE teacher, holding live lessons on his YouTube channel.
Chef Jose Andreas is turning all his D.C based restaurants into community kitchens offering affordable food to those in need.
An auto-repair shop in Florida. Is offering vehicle disinfectant services during the Coronavirus pandemic.
The point is clear. Every small business can do something to help. Even yours.
Obviously, not everyone can afford to donate money or product or reduce their prices. But almost everyone can find a way to donate a little of their time or expertise.
So get creative. Look at your consumers through the lens of kindness, and ask yourself how your skills, expertise, products etc can help ease their passage through the difficult months of Coronavirus that lie ahead.
Because at the end of the day, what it comes down to is this. It isn’t dollars and cents that are going to get us through this crisis. It’s kindness and compassion.
And you can “quote” me on that.
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