Expect these trends in 2020

Being out dated - is so last year. As the year approaches, it's imperative to understand trends that are likely to pick up. When creating campaigns, it's good to know the best platforms and ways to engage users. It's how teams stays 'with the times'.

The year of 2019 has come and gone just like that. Sometimes, you might find yourself out there winging it. But it’s best to ‘wing’ it with adequate knowledge of the market and the social factors that contribute to the world’s ever evolving trends. It's how you ensure your strategies are in line with your users, at a global level. Don’t worry, I won’t be telling you to jump onto TikTok anytime soon. ‍

Social Impact

Having passion, empathy and commitment towards creating a better world should always be at the forefront of any business idea. 

Awareness has grown rapidly about atrocities in the world due to easy access to articles, media and the internet in general. 

Consumers look up to their role models and the change makers. And by change makers, I don’t only mean politicians or social influencers. Communities see the need for companies to do their bit to make the world a better place. 

Work with your team to devise a campaign that not only benefits your business goals, but rather assist in being a catalyst for change. Innovators and thought provoking leaders are always welcomed by audiences.  

But remember, only proactively strive for change if you genuinely want to help. Because consumers easily see through the BS.

Increased Remote Work

As digital times progress, we are seeing an influx in remote work. From reduced commute times to higher productivity, the reasons to switch to remote work are very convincing. 

Now, ensuring that you have the best remote team is also another task. Jo Palmer from Pointer Remote Roles acknowledges that many business owners could well and truly be reluctant to hire remote talent. ‘With no boss looking over your shoulder or co-worker one desk away cheering you on, you have to own your work...Your work ethic is key to working remotely.’ Mrs Palmer says. 

It’s a no brainer to go remote. As we grow digital, many companies reduce overheads and increase productivity with this type of employment. Companies such as Intuit, Red Hat, and Redox Inc are growing rapidly, thanks to remote job opportunities. 

A living example is our own brand, The Cre8tive Co. We were built on remote work as our designers wanted to remain in their hometowns. We truly believe in cre8tive talent, so distance was never a disadvantage. 

Our team resides in Wagga, Sydney and Melbourne. We bridged the gap between creative talent and regional - all through remote work.

Due to this, we were able to keep our headquarters in Wagga Wagga.  

Augmented Reality

Statista has forecasted that the AR market size worldwide will grow exponentially from approximately 3.5 billion (in 2017) to more than 198 billion in 2025.

Now as this rapid growth is already happening, it’s important to know what is driving the growth. Advertising can be seen as the new age way to showcase products. The emotional connection that derives from AR is somewhat unachievable by images or short films. It’s quick, interactive and effective, but still an unsaturated market that target consumers are drawn to.

According to the ‘Augmented Reality in Location-Based Entertainment’ report  by Greenlight Insights, location - based augmented reality is growing at a compound annual rate of 24.4% annually. 

If you were wanting a way of uniquely captivating your audience this new year, this could be the way to go. 

It’s compelling to know that AR Advertising is also an affordable advertising mechanism. Simple campaigns can start from as low as $5,000 but of course custom developed campaigns can go as high as $80,000 dependant on which type of AR is utilised. 

So as the new approaches quite quickly, it’s a good idea to adapt trends that will push your brand and business forward. 

Remain unique and showcase your true creativity. 
written by Mariam Rehman

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