People Confuse User Experience with Customer Experience.

User experience is observed as soon as we scroll through our phones.

Let's imagine that your business was a retail store without a website.

Are your customers greeted with a warm welcome?

Does the store make it easy for the customer to reach your product?

Is the store easy for your customer to navigate?

Will your customer remember your store when they leave?

There’s no doubt that you have heard the importance of creating a unique and welcoming customer experience when a customer enters your store. But, consumers are now becoming more digitally focused. 

As 85% of businesses now rely on digital technology to connect with their potential customers, user experience is now utilised more than ever. We are shifting further and further away from CX (Customer experience) being more important. Rather, CX and UX are to be held hand in hand for company growth. 

You can even do the research. According to an article by Neil Patel, 44% of shoppers will tell their friends of a bad user experience. A report written by Forrester also claims that better UI could raise a website’s conversion rate by 200%, and better UX design could yield conversion rates of up to 400%.

Now, you must be thinking how exactly are we ensuring that our customers are still feeling like they are an important aspect to a company and are shown that they are the priority through a screen?

It’s called user experience research and user interface design. This ensures touchpoints of your brand is in direct correlation with what your customer expects to see. That is after identifying the traits of your ideal consumers.

Branding is the overall perception that a consumer has of a company. Building your user journey around your ideal customer ensures that they will trust your service/product, trust your intentions of genuinely helping them and serving in their best interest. This, in turn, creates consumer loyalty, higher referrals and a positive brand perception.

We at the cre8tive co conduct in-depth workshops to understand how we can construct captivating user experiences for companies to ensure they have an increased and consistent retention of leads. It’s never just a website. it’s never just pretty designs. It’s always about the customer. If you don't know your customer, you won't know where to market.

Want to learn what strategies companies have used to grow from tough times? Join our make or break series starting in March. It's a mix of podcasts, blogs and resources. Real stories with real people and their strategies.

If you're looking to grow your user experience, let's chat.

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We cre8te compelling brands through campaigns and UX/UI based web development + design to ensure audiences see brands in the best light. Your brand should be limitless.

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Office: 55 Tompson street, Wagga Wagga, 2650 NSW

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