Ashculme Textiles - E-commerce

Handmade with love for a big purpose.


Ashculme Textiles is a Mother and Daughter owned Australian Boutique company that creates ethical fashion solutions and interactive workshops for all ages.

Fiona got in touch with Mariam and listed her frustrations with her previous website. From poor functionalities to broken links. Many users found it difficult to book through the website and would need to call her on her personal phone. 

Aschulme Textiles creates handmade woven pieces by material from their home alpacas. The intricacy and depth that goes into these products had to be showcased in her new website. 

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Who they are.

  • Ethical 
  • Sustainable 
  • Homely 
  • Handcrafted 
  • Passionate


A homely user experience.


To truly and wholly understand the core values of their brand our team visited their workshop. A thorough banding strategy session allowed the team to understand the purpose and story of the brand and how it could be displayed for its target audiences. The artistic and time consuming timeline of creating the products had to be touched on. Value had to be shown through aesthetics and consistency. 

Our execution was revolving around the functionality of the website and how users will most efficiently retrieve the information they require. 

They offer products as well as workshops. It was imperative that the brand showcases the story as this is the real differentiation between Ashculme Textiles and it’s varying competitors. 

The call to actions present urged viewers to sign up to their newsletter through branding tone of voice that resonates with their brand. As the brand is run by Fiona and Roswitha (her mother) we wanted to ensure the tone of voice of the copy illustrated the personal approach to their brand.


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Office: 55 Tompson St, Wagga Wagga NSW 2650 Australia

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