Client: FirstChoice

Type of Service: Package Design

FirstChoice is an upcoming organic chickpea product. Their mission was to create an aesthetically pleasing package that would entice consumers to try their product. 


After putting together a creative brief with mood boards, our team devised three unique concepts for the client to choose from. The client selected the deeper green to reflect the organic approach to the brand. We opted to leave a transparent window in the bottom left hand corner so that consumers could feel and see the chickpeas without having to physically purchase the product to do so. Consumers will have trust in the product if they are able to view the contents at first glance. 


Our team was inspired by South Asian culture and the new age colours for organic produce.  As the target market were affluent consumers, the colours were chosen to match that target audience.