FirstChoice - Produce Company


Organic. Minimal. Tasty.

We want consumers to be wow'd.

Our first concept approach.

After receiving the brief from the team at FirstChoice, we put together designs and mood boards that reflected a high premium standard of quality organic produce. To showcase this, we narrowed it down to three concept ideas. With each mood board, we highlighted the style of we would replicate in a unique way.

We needed to ensure the copywriting for Urdu was done articulately and was adapted in Urdu fonts. Our Team in Pakistan assisted to ensure the product was translated and adapted correctly through design. The Urdu component was sought for the back of the packages.

Concept one was to showcase a high end aztec design that encapsulated the cultural diversity of Pakistan. The systematic lines and light peach celebrates the intricate details that the Mughal Empire was once known for. Though this was not the final design that was selected by the client, it was admired the most.

Concept 1

We're organic. And the first of it's kind.

Our second concept approach.

Concept two was designed based around the organic produce theme. As FirstChoice is a mix of agricultural experts and farmers, we wanted to highlight an approachable and authentic design that reflected these core characteristics of their company. After researching minimal designs that could be improved and re-designed, we collaborated with the client to pick their most liked designs. From this, we went further to create a timeless yet simple organic concept.

Fortunately, this was the chosen package design for the client. After 2 amendments, we delivered a final design that will be printed onto a semi transparent pouch. We wanted to showcase a premium organic product with a transparent window to show the chickpeas inside. Once consumers see the contents inside as well as the premium design of the package, they will be more inclined on purchasing.

Concept 2

Less is more.

Our third concept approach.

Concept three was inspired mostly by a minimalist approach. The dark contrast was introduced to showcase a premium brand amidst the approachable earthy colours of grey, natural green and white. The block font also reflects a powerful brand and presence. However, as the prime characteristic of being organic was to be at the forefront we condensed the font weight.

And we did it.

After careful consideration and alteration of Concept 2, our clients were delivered with a final product. We were over the moon with their response and cannot wait to see the results of their new campaign.

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We cre8te compelling brands through campaigns and UX/UI based web development + design to ensure audiences see brands in the best light. Your brand should be limitless.

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Office: 55 Tompson St, Wagga Wagga NSW 2650 Australia

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