Client: Pyrus

Type of service: Brand Identity

Pyrus is an event services company that services businesses in the regional and metropolitan areas through AV Technical Production. Our client wanted a brand that expressed an approachable yet strong connection to their customers. The colour choice recommended by our team highlights the humanised approach to Pyrus and the contextual connection to the word ‘Pyrus’ which is an ornamental pear.

Conceptualisation

As this brand was for a new business, we wanted to give our client the ability to co-create with our team. We had an in-depth strategy session brainstorming the clients requirements and what the idea of a successful brand is to them. After approving the creative brief, we put together the key target audience and a few mood boards for the client to choose from.

Execution

After our client picked items, colours and fonts from the mood boards we connected their ideas into 3 unique concepts. This gave the client a bigger quantity to choose from.

We delivered the logo in a range of colours. The client chose a colour that resonated with their brand vision and finalised the brand logo. From there, we delivered a A4 business overview document with professional copywriting and business card designs.